RED BAND is inherently connected to ’fun’; it creates small moments of enjoyment in everyday life. RED BAND aims to be the ’most meaningful candy brand of the category’ in everything it does. This means that we are candy supplier at first, but within this role we feel responsible for doing this in the most pleasant way possible and in a way that everyone can enjoy untroubled. This is expressed in working with natural colours and/or flavours. RED BAND inspires all candy lovers to taste the cheerful side of everyday life...by sparkling the senses with the widest choice of the nicest quality fun treats.

Market Leader in The Netherlands, Canada and sold in more than 25 countries.