BILAR is a Limousine-shaped foam that a large majority of the Swedes love and enjoy. The original flavor and elegant design have remained unchanged since 1953, when Ahlgrens’ candy factory decided to try to manufacture marshmallows. The result was not as expected; instead it turned out to be small foam pieces of candy in the shape of a car. Sweden’s best tasting car was born! New car models have been launched since then.

Sold in: Sweden, Norway, Denmark, Poland, Thailand and the US.